Do you work for a digital marketing agency?
And if you are a copywriter, may the good Lord be with you! We know how dramatic it can get! The deadlines, the headaches, the last-minute changes—they all seem to not have one solution.
So we thought we would write about how to create design-friendly copies to make your life (and, your team’s life) easier. Here goes:
No. 1 Talk to Your Team
You say, “I chose to write so I won’t have to talk”? We hear you!
But you cannot write a good copy without “talking” to your team.
As long as everyone is not on the same page as you are, you are likely to experience more hiccups later.
So, start with a short meeting. Share your ideas. Listen to theirs (keeping your sarcasm in check). Ask questions. And help everyone understand!
Remember, content and design go together.
No. 2 Focus on the Details but Don’t Overindulge
If you are already a copywriter, you know how much embarrassment that misspelt word can cause especially when your boss finds it.
Lesson: Proofread as much as you can.
That means, check it twice at your end. Giving your final copy some more attention before sending it off for design is a sure-shot way to avoid editing rounds later.
No. 3 Keep it Concise
Yes. When it comes to writing for design, the old adage, “Less is more” is followed.
So cut down as much as you can right from the beginning than doing it later.
Also, make sure that you are reading it all ways-left to right, top to bottom, etc.
Basically, you are checking whether the copy looks good and fits the layout perfectly.
If you have done your homework, then it is much easier for the designer to work on hers.
No. 4 Cut the Emotional Cords
You loved your last copy? Great!
But, the client has changed their mind as they more often do.
Adapt the content, please and move on to creating your next best work. Or if you want, shed a few tears in the toilet and come back fresh!