The world wants to see your example, not your opinion. This is all the more true when it comes to digital marketing.
In digital marketing, brevity is what counts. And quite often emotions are kept aside when they appear. But is it necessarily true?
Marketers know that the audience responds when they can emote and relate to the content.
At the end of the day, we all want to feel content and fulfilled and there is nothing wrong with it!
So when you plan to brand your business, there is one thing that you need to do—love.
You may ask what love has got to do with marketing!
Research shows that unconditional love, unlike the romantic fizzle, is what brings commitment on the table. It is selfless and gives whether it gets something in return or not. The Greeks called is agape.
If you remember those heart-warming advertisements from your childhood, chances are that they had had that element of agape.
Agape as a component in marketing focuses not on profit but on the wellbeing of the consumer.
It also highlights goodwill, ethics, and the pursuit of relationships.
So image your brand reminding people about how meaningful and driven you are towards humanitarian projects! Now that’s a marketing that you don’t easily forget!
Change your marketing strategy and incorporate agape within it. Ask yourself what emotions you want to evoke in your customer; what path you are willing to take in order to support a great business ethics.
When you start answering these questions (seriously!), you are likely to find a path where there wasn’t one yet and create something that everyone will be thankful for.
Aligning your business with your truth is as important today as it was when only big businesses ruled. Make sure you practice business ethics that depends on better relationships and ongoing partnerships.
You know these are the only ones that last long.
And if there is one thing and everyone in the world needs, it is love.