Seven Updates Your SEO Needs Today
Did you check how your website is faring in 2018?
If you haven’t yet, it is time you did. SEO is updating itself and the digital marketing industry is also a dynamic place.
So how can you break through the existing clutter and reach your clientele? Updating your SEO is the answer! Let’s have a quick look at what you need to do to keep ahead in the race:
1. Link Building
Link building is important if you are looking for making some buzz in the digital marketing world. And unless you are creating quality and long-termed links this year, you will find yourself falling behind.
2. Going Mobile
2018 is about going mobile. We all hate loading websites that take too long but guess what! Google hates it too. So if you want customers to stay when they have found your page, focus on mobile-first indexing and make your page an accelerated mobile page (AMP).
3. Voice Searching
Voice search can bring more traffic to your website. That means you can anticipate a change in the keywords that will be used, the SEO approach to voice search will also change. Now imagine this with Siri, Alexa, and Google Voice! It will be an opportunity lost if you do not integrate it.
4. Visual Searching
Visuals were always a game changer and now more so. If you understand neuroscience, you will know why visuals are essential for engaging the audience.
5. Make Quick Answers a Possibility
Quick answers are the new Holy Grail! A summary of the content that is available on your website should be also available to your customer. This will save their time and come back to you when they need an answer again.
Content is still the boss when it comes to SEO success. But do not overstuff keywords. Rather make your content original and of high quality.
7. User Experience
Pay attention to the user experience when they land on your website. Page speed, cross-device unified experience, and cross-platform experience are essential to boost your business.