The world around us is changing faster—it is particularly the case for digital marketing. The industry has shifted, in the last few years, to become customer-centric, and is now looking to make use of Artificial Intelligence (AI) even as you read this blog post. The logic is simple—AI would ensure better-personalized experiences unlike ever before.
Here are some of the trends that you can expect in the offing:
- Content meets SEO
SEO changed the way we looked at marketing. The number one reason why it became so popular was that it could create relevant and meaningful experiences for the customers.
In addition to the infographic content, modern campaigns were launched to create a valuable SEO performance. And, it led to getting a competitive advantage. Organic searches increased that led to the success of SEO and smart content.
- The Customer Journey
Understanding and creating the customer journey is of paramount importance.
Until now the challenge has been to use technology to mobilize consumers to action. But with the data-driven models, it is now possible to create a journey that enables customers to take important decisions. And how is this done?
Collective accurate data is the way to go forward and AI is central to ensuring this.
Machine algorithms will provide important data to understand the actions and behaviours of customers helping businesses understand what customers are looking for.
And, although it has taken a while for technology to reach this point, 2018 will be much different than previous years for the digital marketing industry.
- Making it Personal
Say it with us, “The customer is demanding.”
But there is something that you can do about it.
Make sure that you are giving them the personalization that they want.
Tailor the experience so that you are one with the personality of your customer, their likes and dislikes, and they will love you back.
So when AI meets digital marketing, we are looking at an exciting place—where decisions are made with insight.